Cactus Fiesta is a family oriented taco kit where it stands out compared to other kits. Most notably with the shape. While other taco kits have a standard rectangle form, Cactus Fiesta is shaped into a taco truck itself to pay homage to Mexican street food. It has a child-like wonder and festivity to it that makes it memorable and pop out at adults when passing by the shelf. The illustrations uses heavy amount of geometric shapes and triangles to keep the balance with a mascot named José.