Worldwide Tranquility Hotel
The goal was to incorporate a feeling of hospitality and culture into the logo. The logo gives a slick and modern look with its simplicity of linework. Having the words be the biggest part of the logo for the name of the hotel as with the design being in the middle like a sandwich. It creates a balance of visual interest for the audience. The art was inspired by famous landmarks around the world, this would give a clear idea to viewers. Starting out the Windmills from the Netherlands, the Eiffel tower from France, the leaning tower of Pisa from Italy, and the Space Needle in America. The globe in the middle represents all cultures into one. These resources are used to spread the word easier and quicker to others. The goal of a hotel is to reach people easily. Web design and print are perfect communicators for those tasks.
This would be placed in the United States since it is a melting pot of various culture in one. The target audience would be older people. 20 and up though is open towards families. The hotel would fancy those who are interested in culture, and want that taste of being in another setting.
The challenge is going to be having to create a logo that can encapture all cultures into one. A unity but it can’t be clashing together or too much at once. The designs need to have focus, clarity and represent a collaboration. The design should be a modernized style. To have more focus on the typography since it’s a hotel company but also incorporate a small design within or above the logo. The logo should come across as a collaboration of itself. So many cultures coming to one. A passerby should see the design an think of togetherness and indulging oneself in culture.
A billboard that would be placed in highways where incoming tourists can pas by and see. The imagery and brand is simplistic as it can give enough information for people driving fast in the highway. It has the brand’s colors and style that it’ll catch the target audience attention, thus leading into looking into this unique hotel.
This is a pamphlet is located within tourist places where people can get a peak into Worldwide Tranquility. It gives a peak into what is to be expected with the photography and information about the hotel.
These are interfaces of the webstie design for the brand. It helps users find hotels that they wanna stay in, plus good deals they can real in with their points or learn more about the hotel and the reviews it gets from other customers.
Portfolio
